Although one of many segments comprising the U.S. population, the Hispanic population is growing at the most dramatic rate. In fact, the rapidly-growing Latino segment will fuel the future U.S. economy – by virtue of the significance of its cultural, social and demographic shifts. However, many myths and misperceptions about Hispanics still persist, which affect marketers’ success with product, service and media offerings. With Hispanics serving as the cornerstone of future growth, companies must make the Hispanic market a measured priority. What is your company’s approach to engaging the ever important Hispanic community?

Join us for an interesting and engaging webinar that focuses on the Hispanic consumer – representing $1 trillion in buying power.  The presentation is based upon the comprehensive, recently-released Nielsen report, State of the Hispanic Consumer: The Hispanic Market Imperative, which is part of the Nielsen “Diverse Intelligence Insight Series.” Nielsen subject matter experts will share findings that challenge commonly held perceptions and will reveal actionable insights on culture and population trends, purchasing behavior, media consumption and more, including:


  • Adapt and adopt – how do language, culture and ownership dynamics impact patterns of technology and media use?
  • A culture or acculturate – what characteristics support culture sustainability vs. melting pot malleability?
  • CPG and MPG – which product categories are over-indexed and how aligned are advertising and promotions in driving them?
  • More or less – do consumption, shopping and spending patterns mirror those of the total market?
  • Action and reaction – who has demonstrated the conversion of marketing insights into market success?


Register now for the complimentary ‘State of the Hispanic Consumer’ webinar.

Webinar Information
Date Presented:
May 22, 2012 12:00 PM Eastern
Length:
1 hour
Registration Fee:
Free
Register Now
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The State of the Hispanic Consumer

Mónica Gil 

Senior Vice President, Public Affairs and Government Relations

Nielsen


Mónica Gil is senior vice president of public affairs and government relations for Nielsen, a global provider of information and insights, located in 100 countries. In this role, Ms. Gil works extensively with elected officials, community leaders and Nielsen’s media, entertainment and consumer businesses to promote the company’s education, philanthropic, government and public affairs initiatives related to multicultural consumers.  Ms. Gil also manages Nielsen’s national Latino Strategic Outreach.

 

Prior to joining Nielsen, Ms. Gil served as a senior member of Antonio Villaraigosa’s 2001 Los Angeles mayoral campaign team, and in 2005 was part of his historic and victorious mayoral campaign. She has also served as press secretary for the Speaker of California State Assembly where she conducted media outreach efforts and organized citywide awareness events. Her communications expertise includes a role as senior vice president for Greer, Margolis, Mitchell & Burns (GMMB), a public policy, advertising and public relations firm, where she developed comprehensive media plans and grassroots coalition efforts for a range of clients. She was also director of public affairs and community outreach for the Los Angeles market’s Telemundo stations KVEA and KWHY, where she managed philanthropic efforts for Telemundo and served as the principal liaison for community outreach in the area.

 

She was named one of Hispanic Business Magazine’s “100 Influentials” and one of The Most Powerful and Influential Latinos in Entertainmentby The Imagen Foundation in 2011.  She was also recognized as one of Los Angeles’ “Women Making a Difference” by the Los Angeles Business Journal. 

 

Ms. Gil is a graduate of the University of California, Berkeley where she received a Bachelor of Arts in Political Science.  She received her Master’s degree in Public Policy from the University of Southern California, School of Public Administration. Ms. Gil serves on the Girls Scouts National Board of Directors, The Getty House Foundation, and Friends of the National Museum of American Latino. 


Sabrina Crow

SVP/Managing Director, Global Client Business Partner, Univision
Nielsen

Sabrina Crow is Nielsen's US Hispanic Lead and Nielsen Global Business Partner to Univision. Ms. Crow earned her Masters at University of North Carolina at Chapel Hill where her thesis dealt with advertising research and Hispanic marketing in the United States. Ms. Crow has a long and deep background in Hispanic media - both in the United States and in Latin America. During her tenure with Knight-Ridder, her responsibilities included revenue leadership for Spanish language advertising at The Miami Herald, El Nuevo Herald and other Knight-Ridder publications and online products as well as events.

Thereafter that decade, she became part of the senior management of Freedom Communications and was publisher of Latin Trade and later CEO of Freedom Magazines International. Latin Trade was a multi-media brand serving the Spanish and Portuguese Latin American markets that conducted cross border trade. It included vibrant online, events, and print properties as well as licensing and joint ventures. When Freedom sold its magazine division, Sabrina led the purchase Latin Trade with two partners. As CEO, she owned the business for 5 years before selling to her partners and joining Nielsen in 2007. Ms. Crow was the President of the International Advertising Association, Miami chapter and involved in the IAA for many years.
 
At Nielsen, Ms. Crow has led the portfolio growth of expositions, online and print products as well as M&A and strategic initiatives in the Business Media space. She led a portfolio of 30 brands. In early 2009, Ms. Crow was asked to come lead the local television media client services business.
 
She will serve on the Nielsen Global Partner team as well as the Nielsen Hispanic Advisory Council. Ms. Crow serves on the boards of the John Reisenbach Foundation and is its vice chair, as well as University of North Carolina communications program. She is quite active in philanthropic efforts in her community.

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