Reaching Consumers Across the Economic Cycle: Which Creative Ad Tactics Resonate Most?
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Resources:
FILENielsen 9.24.2012 Ppt. Slides (1 Per Page)
FILENielsen 9.24.2012 Ppt. Slides (3 Per Page)
MP4Reaching Consimers Across the Economic Cycle
WMVReaching Consumers Across the Economic Cycle
Quantifying ad effectiveness is always a major priority; in today's volatile economic climate, consumer ad response isn’t always as it seems.  It’s important to assess which creative tactics resonate most with consumers and drive ad performance throughout the economic cycle.

What is the relationship between economic cycles and ad resonance levels? How can advertisers consistently maintain strong ad resonance? Which creative approaches resonate with today’s differing audiences?

Leading advertisers and agencies look to Nielsen for a thorough understanding of who their ads reach and how they resonate to improve performance and maximize ROI. Join us on September 24th for a webinar that explores surprising findings of how different creative approaches resonate with audiences throughout the economic cycle.

If you have any questions, please contact Tania Levins.

Webinar Information
Webinar Date:
September 24, 2012