Welcome to the Nielsen Thought Leadership Webinar Series.
Upcoming Webinars
(2012-05-22) The State of the Hispanic ConsumerFreeMORE INFO
Although one of many segments comprising the U.S. population, the Hispanic population is growing at the most dramatic rate. In fact, the rapidly-growing Latino segment will fuel the future U.S. economy – by virtue of the significance of its cultural, social and demographic shifts. However, many myths and misperceptions about Hispanics still persist, which affect marketers’ success with product, service and media offerings. With Hispanics serving as the cornerstone of future growth, companies must make the Hispanic market a measured priority. What is your company’s approach to engaging the ever important Hispanic community?

Join us for an interesting and engaging webinar that focuses on the Hispanic consumer – representing $1 trillion in buying power.  The presentation is based upon the comprehensive, recently-released Nielsen report, State of the Hispanic Consumer: The Hispanic Market Imperative, which is part of the Nielsen “Diverse Intelligence Insight Series.” Nielsen subject matter experts will share findings that challenge commonly held perceptions and will reveal actionable insights on culture and population trends, purchasing behavior, media consumption and more, including:


  • Adapt and adopt – how do language, culture and ownership dynamics impact patterns of technology and media use?
  • A culture or acculturate – what characteristics support culture sustainability vs. melting pot malleability?
  • CPG and MPG – which product categories are over-indexed and how aligned are advertising and promotions in driving them?
  • More or less – do consumption, shopping and spending patterns mirror those of the total market?
  • Action and reaction – who has demonstrated the conversion of marketing insights into market success?


Register now for the complimentary ‘State of the Hispanic Consumer’ webinar.

Formats Available: Webinar
Original Webinar Date: May 22, 2012
On-Demand Release Date: May 22, 2012
MORE INFO
Other Nielsen Webinars
TV Viewers Get Social FreeMORE INFO
It’s no secret that TV viewership has become a social activity. As a new show is about to premiere, anticipation builds online and often continues to ebb and flow throughout the season. But how do TV viewership and social media relate to one another? What causes this relationship to vary? Pooling data from 250 TV series over 20 months, we examined the link between online buzz and TV ratings.

Who Should Attend:
  • Media clients-including TV Networks and Digital content organizations
  • Social Media
  • Brand Marketers

Formats Available: Streaming, Webinar
Original Webinar Date: December 07, 2011
On-Demand Release Date: Available Now
MORE INFO
U.S. Gaming: A 360° View FreeMORE INFO
Gaming continues to grow and evolve across screens in new and interesting ways. In the annual U.S. Gaming: A 360° View webinar, Nielsen will discuss key trends in gaming and its interconnections with other forms of media and entertainment ― all from a consumer perspective.

Key points covered in the webinar:
•    What are trends in gameplay across console, PC, mobile and tablet?
•    How is the gaming purchase funnel changing?
•    What are consumer dynamics heading into a new console cycle?

Speaker Contact Information:


Formats Available: Streaming, Webinar
Original Webinar Date: February 07, 2012
On-Demand Release Date: Available Now
MORE INFO
Year to Date Webinars
Canadian Focus: What's In Store for 2012FreeMORE INFO
Consumers have endured another year of uncertain and uninspiring economic conditions.  They continued to redefine value in 2011, and what resonated with them prior to the recession is very different from today. As economic indicators moderated and modestly improved we have seen the emergence of a bifurcated consumer. Will 2012 continue the pattern of value - the “New Normal” of consumer behaviour? Or is there some light starting to shine at the end of the tunnel?

The dynamic retail landscape has challenged many manufacturers and retailers to re-examine and reinforce their value proposition to customers across all channels. In this webinar, we will share examples of who had success with this approach – and how much more room for improvement still remains in truly connecting with customers. Where – and what – are the key opportunity areas for in-store, online and mobile communications? How can the ‘value’ message resonate yet differentiate at the same time? Our primary perspective will focus on the Canadian consumer and retail markets, with selected information from the U.S. providing relative points of comparison or contrast. Key areas of interest for 2012 include how to:

•    Reach an increasingly polarized consumer
•    Leverage the redefinition of value
•    Align with consumer need states
•    Engage the connected consumer
•    Target economically powerful consumer segments

Please note that a companion webinar – with the primary focus on the U.S. economic landscape – will be presented later in the day, at 2 pm EST/1 pm CST. If you are interested in registering for this webinar as well, click here.

Formats Available: Webinar, Download
Original Webinar Date: January 24, 2012
On-Demand Release Date: Available Now
MORE INFO
U.S. Focus: What's In Store for 2012FreeMORE INFO
Consumers have endured another year of uncertain and uninspiring economic conditions.  They continued to redefine value in 2011, and what resonated with them prior to the recession is very different from today. As economic indicators moderated and modestly improved we have seen the emergence of a bifurcated consumer. Will 2012 continue the pattern of value - the “New Normal” of consumer behavior? Or is there some light starting to shine at the end of the tunnel?

The dynamic retail landscape has challenged many manufacturers and retailers to re-examine and reinforce their value proposition to customers across all channels. In this webinar, we will share examples of who had success with this approach – and how much more room for improvement still remains in truly connecting with customers. Where – and what – are the key opportunity areas for in-store, online, mobile and at-shelf communications? How can the ‘value’ message resonate yet differentiate at the same time? Our primary perspective will focus on the U.S. consumer and retail markets, with selected information from Canada providing relative points of comparison or contrast. Key areas of interest for 2012 include how to:

•    Reach an increasingly polarized consumer
•    Leverage the redefinition of value
•    Align with consumer need states for ad effectiveness
•    Engage the connected consumer
•    Target economically powerful consumer segments

Please note that a companion webinar – with the primary focus on the Canadian economic landscape – will be presented earlier in the day, at 12 noon EST/11 am CST. If you are interested in registering for this webinar as well, click here.

Formats Available: Webinar, Download
Original Webinar Date: January 24, 2012
On-Demand Release Date: Available Now
MORE INFO
Understanding African-American Consumer PowerFreeMORE INFO
Multicultural demographic groups continue to grow rapidly and re-define the landscape of consumer marketing. Their growing importance has significant implications for retailer and manufacturer marketing strategies. What approach does your company take in communicating with and engaging these diverse segments? Are your efforts based on best guesses or as part of a well-developed, long-term initiative?

Join us for a fascinating webinar focusing on the African-American consumer and the  $967 billion buying power that this segment represents. Leading off a three-part “Diverse Intelligence Insight Series,” this presentation will explore demographic trends, “watch” and “buy” behaviors as well as over-indexing category behavior that will encourage a re-examination of your customer segmentation and marketing efforts. Fortified by Nielsen’s comprehensive State of the African-American Consumer Report, and presented by Nielsen subject matter experts, this event will shed light on many interesting and new implications, including:

  • Size matters – how does growth rate and size of the African-American segment compare with other demographic groups?
  • Income myths – how do higher income African-American households shop differently than other higher income households?
  • Category trends – what effect might current technology have on market potential within certain consumer categories?
  • Distinction vs. subtlety – when is direct differentiation more effective than a nuanced messaging strategy?
  • Advertising effectiveness – which medium (television, online, mobile) appears most promising for marketing ROI?

Register now for the complimentary ‘Understanding African-American Consumer Power’ webinar!

Formats Available: Webinar, Download
Original Webinar Date: February 21, 2012
On-Demand Release Date: Available Now
MORE INFO
Digital Shopping: The Topline on OnlineFreeMORE INFO
Do you know which has been the fastest growing retail channel over the last 5 years? Or, how many holiday shoppers let their fingers “do the walking?”

Contrary to most retail trends, online sales generated significant growth between 2005 and 2010. Advances in technology provided consumers with the ability to search websites at their convenience – via television, computers or mobile devices. Armed with information at their fingertips – and onscreen – consumers now find the digital shopping process to be a relatively easy task. In fact, greater accessibility and convenience have fueled a convergence of behavior that has shifted where and how today’s value-seeking consumers “watch” and “buy.” Is a true revolution underway, or is it merely a trend of shifting sales from offline to online? Do CPG retailers – and manufacturers – already know the answers, as well as understand today’s online consumer shopper experience?

The digital dynamics of researching and buying – and the influencing opportunities they create along the “path to purchase” – will be key topics in this exciting webinar. Join us as we explore the digital shopping landscape, with guidance and insights provided by Nielsen subject matter experts. We will provide an overview of the current state of digital shopping while also addressing key trends and business issues, among them:

  • How does the online shopping ‘journey’ differ from the in-store shopping ‘trip’?
  • What is the impact of online visits to online – and offline – sales?
  • Which categories offer new engagement opportunities taking advantage of digital channels? 
  • How can differences in online vs. mobile activity be leveraged to optimize ROI? 
  • Which ‘fundamental’ practices can be used as guidelines without becoming a ‘one size fits all’ strategy?
Don’t miss out on new learning, new insights and new implications for keeping your business relevant for today’s consumers.

Formats Available: Webinar, Download
Original Webinar Date: February 28, 2012
On-Demand Release Date: Available Now
MORE INFO
Fresh Ideas for Growth: Perishables and ProfitabilityFreeMORE INFO

As U.S. consumers recalibrated their behaviors during the recent ‘great recession’, their focus turned more often to at-home meals and entertainment. Whether gathering place, rest stop or respite from busy lives, the home is the base from which families re-charge. At-home food preparation and consumption have seen a resurgence recently (whether home-made or home-delivered) along with growth in cookbook sales, food and cooking websites and food programming on television. In parallel or as a direct result, the sales of perishables, including fresh foods and ingredients, have gained 2% of store sales since 2006 and now represent nearly 30% of the grocery store. With these gains in consumer interest and sales, how can your company also achieve its fair share?

Join us for a webinar exploring the gains that fresh foods across multiple departments have been making, in spite of challenging economic times. Experts from Nielsen and the Nielsen Perishables Group will guide us down the grocery aisle and uncover how produce, deli, prepared meals, fresh baked goods and fresh meats have actually fared better than many center store items.  As part of the exploration, key insights will be uncovered, which include:

  • The heightened role of convenience with today’s busy consumers - and how retailers and manufacturers are addressing it
  • The fresh focus across multiple channels – and whether each can sustain current growth challenges
  • Promotions across fresh categories – and how consumer responses vary among them
  • The interplay of fresh perimeter items with the center store – and if synergy or co-existence is the new rule of the day
Formats Available: Download
Original Webinar Date: April 03, 2012
On-Demand Release Date: Available Now
MORE INFO
Archived Webinars
Nielsen 2011 Archives (11 Webinars)
Extra! Extra! Browse All About It: The Evolution of the CircularFreeMORE INFO
Just as radio’s demise was predicted with the advent of the television, rumors of the death of printed circulars abound as newspaper readership continues to decline and more readers seek digital content. Currently, 60% to 70% of a retailer’s marketing budget is still devoted to printed circulars, and retailers face a dizzying array of digital alternatives all jockeying for investment.  The benefits of digital circulars and online engagement are numerous. Yet, recent Nielsen research indicates that U.S. shoppers are not yet ready to give up their paper options.  What’s a retailer to do?

Join Nielsen for an informative webinar to learn about the benefits of both printed and digital circulars as we share new research about who, when and why shoppers use circulars. In this session we will uncover both new and enduring trends and characteristics about the function and the evolution of the circular, including:

  • What appeals most to shoppers who prefer traditional print formats to digital – and vice versa
  • What is required to optimize print and digital versions – and how retailers can manage the  transition 
  • Best in category examples of existing digital engagements – illustrating how some retailers successfully navigate multiple formats, sites and devices
  • Future view – and how print and digital formats can successfully co-exist for years to come

An interesting, enlightening – and even surprising – webinar awaits you. Don’t miss out – register now!

Formats Available: Webinar, Download
Original Webinar Date: December 01, 2011
On-Demand Release Date: Available Now
MORE INFO
Finding the Win/Win in Promotional SpendFreeMORE INFO
With a nation of cautious consumers, CPG retailers and manufacturers find that satisfying consumer needs, growing category (or market) sales and remaining profitable continue to be very complex challenges. Never far from focus, trade promotion remains a key lever in generating sales volume, but determining who really benefits from promotional lift – consumers, manufacturers, retailers or all – requires a deeper investigation.

Recent enhancements to the 'Promotional Demand Framework' (presented by Nielsen earlier this year at the Consumer 360 Conference) have revealed additional findings, trends and implications for CPG marketers and retailers alike. As the framework has evolved, improved clarity and new areas of opportunity have come to light, with additional new-to-market indicators now available. Join us for this informative webinar to learn about and leverage actionable insights driven by understanding:

  • Why not all incremental volume is created - or valued - equally
  • Why an increase in volume is not always optimal, or even a win-win proposition
  • How specific categories can vary widely in generating promotional ROI
  • Why collaborative trade promotion planning is needed
  • A framework for how retailers and manufacturers can collectively optimize trade promotions

Be sure to attend this updated and innovative look at what's really behind promotional lift. Register now!
Formats Available: Webinar, Download
Original Webinar Date: October 20, 2011
On-Demand Release Date: Available Now
MORE INFO
Worldwide Influence: Women of TomorrowFreeMORE INFO
Women across the world are expanding beyond traditional roles – and influencing decisions not only in the home, but also in business and in politics. Within both developed and emerging countries, today’s women are exerting more influence than ever – gaining empowerment and realizing new opportunities. This impact creates new demand for marketers and advertisers to better understand, inform and connect with an increasingly powerful group of consumers, viewers and influencers. If successful, marketers may have a positive impact on women’s lives, as well as on their own bottom lines.

Join The Nielsen Company for a revealing webinar in which we will share newly gathered facts, highlights and insights into the ‘women of tomorrow’. Based upon global research covering 21 countries and representing 80% of the world’s population, new findings illustrate how current and future generations of female consumers shop and use media differently. Many questions into the changing roles of women that are addressed include:

  • What traditional and new media influencers are most successful in driving women's purchase decisions?
  • What concerns do women have now and what do they expect for future generations?
  • Do traditional roles still exist or do men and women share responsibilities equally?
  • How can marketers not only reach women more effectively, but create messaging that better speaks to the sentiments and emotions that drive and empower them?
  • What drives the global women of tomorrow into stores, what influences their decisions once they are in the store and what keeps them coming back?
Don't miss out on this fascinating, enlightening and challenging presentation. Register now!
Formats Available: Download
Original Webinar Date: September 22, 2011
On-Demand Release Date: Available Now
MORE INFO
Neuromarketing: Understanding the Subconscious DriversFreeMORE INFO
Neuromarketing: Understanding the Subconscious Drivers

Driving profitable revenue and brand growth remain top objectives of retail and shopper marketing programs. To achieve these, CPG manufacturers and retailers must align their collective efforts with in-store shopper behavior, while also understanding what drives shopper decisions. There are many planning and measurement tools available to help steer marketers’ initiatives, but which new technology can be leveraged to affect consumer behavior and optimize retail sales?

The application of neuroscience to traditional marketing activities has yielded very interesting results around the influence of “non-conscious” factors on purchasing decisions.  Join us for a fascinating webinar that will explore new developments in neuromarketing research and understanding consumer decision-making – including brainwave, eye tracking and skin conductance measures. With a focus upon the role that attention, emotion and memory play within the brain, we will uncover new methods of creating awareness, generating persuasive communications and designing novel packaging and merchandising landscapes. Areas of special interest will include:

  • Which non-conscious factors can yield greatest impact on purchase behavior
  • How the shopper “path to purchase” environment can be influenced through a multi-sensory approach
  • The brands and/or product categories that are leading the way with this new approach, and how you can benefit from their breakthroughs

Don’t miss this intriguing adventure into the new world of marketing, science and consumers. Register now!

Formats Available: Download
Original Webinar Date: July 26, 2011
On-Demand Release Date: Available Now
MORE INFO
Innovation Revelation: A New Model for SuccessFreeMORE INFO
Innovation Revelation: A New Model for Success

Ensuring in-store success for CPG products has never been more challenging. Today’s competitive economic climate places even greater pressure on new product launches. In turn, it’s more important than ever to understand how consumers adopt new products.  Are there key factors that can indicate future in-market success? Or, is it more appropriate to look at the innovation process from a new, holistic perspective? Yes – and yes.

Join us for a Nielsen webinar that introduces the 12 tasks every new initiative must do well in order to be successful. This innovative assessment approach – Nielsen BASES Factors for SuccessTM – is an industry first, designed to comprehensively evaluate new product initiatives against consumer adoption, through the lens of success. Many truly break-through insights will be shared during this presentation and include:

  • The consumer adoption process – and each of the key steps to manage along the way
  • Measurement of the overall probability of success – and how to know if your product launch is “ready” or “risky”
  • Consistent testing standards for product development lifecycles – and how to implement them across concepts and categories
  • Decision points made easier – and determining what works vs. what needs refinement

This intriguing, informative – and innovative – webinar awaits you. Don’t miss out – register now!

Formats Available: Webinar, Download
Original Webinar Date: July 12, 2011
On-Demand Release Date: Available Now
MORE INFO
Driving Innovation: The New Rules of the RoadFreeMORE INFO
Driving Innovation: The New Rules of the Road

Finding success in new product development is about doing things the right way – and achieving sales, profit and market share growth as a result. But avoiding mis-steps along the way is rarely easy, and disastrous consequences may only be one wrong turn away. With so much at risk, what can be done to ensure the journey follows a sound roadmap and doesn’t end up as an accident?  
 
Join us for an informative webinar that will provide key insights into successful new product innovation. In this session, we will leverage leading-edge innovation research along with decades of experience with new product development and introductions. Critical elements and key performance indicators will be explored as we examine what drives today’s new product success in the CPG category. From having sound internal processes in place to creating winning propositions to winning through precise marketing execution, the full innovation landscape will be explored. Among the highlights we will share:  
  • What important factors to consider in building a successful new product proposition
  • Why ad quantity and quality both matter
  • What it takes – and means – to be first
  • How differentiation works on multiple levels
  • Why a long term perspective is often sold short
Attend this event and gain valuable new insights to help fuel your new product initiatives.

Formats Available: Webinar, Download
Original Webinar Date: June 10, 2011
On-Demand Release Date: Available Now
MORE INFO
Balancing Act: Aligning E-Commerce with Today's CPG ShopperFreeMORE INFO
Balancing Act: Aligning E-Commerce with Today’s CPG Shopper

Online is the fastest-growing CPG sales channel, and with over 10% of some categories’ sales occurring online, e-commerce is a hot topic for many CPG manufacturers and retailers. But understanding how and why this channel differs from traditional outlets – often dramatically – is essential for developing a successful, winning e-commerce business strategy. Further, with online activity permeating our lives, the influence of online shopping goes well beyond the e-commerce space, raising new opportunities and challenges for success in “traditional” channels as well.

Join us for a webinar that examines the evolution of shopping and assesses the status of retail e-commerce. We will also look into current shopping trends and consider where the ongoing transformation may soon take us. Online grocery shopping and e-commerce trends will be a special area of focus as we uncover:

  • How grocery shopping differs online and offline, and how brands and retailers can leverage and benefit from shopper tendencies
  • How shoppers use multiple channels and ultimately select one for purchase – and what frustrates them about the cross-channel experience
  • New frameworks required for understanding online engagement – and integration with brick-and-mortar marketing efforts
  • What opportunities exist for more personalized marketing efforts – based upon shoppers’ use of laptops, iPads and other ‘smart’ devices

The future of shopping is here – join us to embrace it and gain insights for success. Register now!

Formats Available: Webinar, Download
Original Webinar Date: May 24, 2011
On-Demand Release Date: Available Now
MORE INFO
Shopper Path to Purchase: The three biggest decisions you can influenceFreeMORE INFO
Shopper Path to Purchase: The three biggest decisions you can influence

Today taking a trip to the "store" can mean anything from taking the car to surfing the web or making a mere click on a mobile app. With so many options available, engaging with shoppers at the right time, in the right mode and with the right message or offer has become our industry's biggest challenge.

Join us for a webinar that examines the discipline of "shopper insights" and re-focuses our attention on the key decisions today’s shopper marketers can influence - through the myriad of consumer touch points. We will focus on core knowledge areas that serve as the foundation for shopper insights and that lead to more precise, actionable and quantifiable marketing initiatives. We will add further perspective to the communication and collaboration opportunities among manufacturers and retailers to:
 
  • Identify common target segments that yield mutual opportunity
  • Reveal what motivates different shopping missions and choose where to win
  • Understand how to tailor marketing levers tied to variety, value and experience to hit the right shopper with the right offer at the right time

We will share these insights through a discussion of the Path to Purchase model in a case study of a retailer's experience along the Path.

Formats Available: Webinar, Download
Original Webinar Date: April 28, 2011
On-Demand Release Date: Available Now
MORE INFO
Re-Thinking the Center StoreFreeMORE INFO
Re-Thinking the Center Store

Grocery store shoppers have discovered many new developments during their recent strolls down the aisles. From new in-store displays to new flavor profiles and assortments on the shelf, the shopping landscape has been changing. Store perimeters have evolved dramatically with expanded produce, bakery, meat and seafood sections and with convenient new services that include banks and health services, contributing to almost double-digit sales growth within the grocery channel.

However, it is possible that this growth has come at a cost, as center-store sales have actually declined on a same-store basis. Shoppers today are more demanding than ever, and knowing how to leverage center and perimeter to meet that demand is critical.  Since total store performance is highly dependent on what’s happening at the center of the store, the time has come to rethink center store.  What are some of the key considerations in addressing – or reversing – this challenging situation? Most importantly, how can center and perimeter work together to grow trips and loyalty? 

Join us for an important and timely webinar in which we will highlight new trends, insights and implications for action – from which both manufacturers and retailers can benefit. We will share strategies and views on how best to leverage in-store innovation to generate more desirable shopper behavior – such as more frequent store visits, larger basket rings or greater customer loyalty. Our focus will include:  

  • Transitioning from category management to shopper management
  • Finding opportunities and solutions within the 'demand landscape'
  • Winning customers back – their mission is your mission
  • Innovating and renovating – the new landscape of retailing 

Formats Available: Webinar, Download
Original Webinar Date: March 31, 2011
On-Demand Release Date: Available Now
MORE INFO
Integrating Social Media into the Marketing MixFreeMORE INFO

Integrating Social Media into the Marketing Mix

Today's tuned-in and connected consumers are using social media in ever-increasing numbers. As social networking websites attract millions of unique users – who spend hours online– CPG marketers are challenged to decide how best to tap into these consumer communities to cultivate awareness of their brands, products and services.   More important is leveraging that awareness and converting it into tangible business results such as sales and market share growth, increased customer satisfaction levels and more effective marketing campaigns. Are these realistic goals to expect from social media channels, or are they more simply just a marketer’s dream?


Join us for an engaging and informative webinar in which we will share new insights and recent trends about how social media has changed today's consumers and affected brands as well. Key among this is how the consumer purchase decision has changed, and what actions marketers should be considering as a result. We will shed light on how to incorporate social media into the marketing 'tool kit', and examine related issues including: 


  • Using customer relationship management (CRM) to develop a dialogue
  • Assessing the interplay of message content and audience acceptance
  • Turning consumer communications into marketing initiatives
  • Mobilizing more than sales and marketing
  • Converting social 'buzz' into bottom-line business

Formats Available: Webinar, Download
Original Webinar Date: February 24, 2011
On-Demand Release Date: Available Now
MORE INFO
What's In Store for 2011? Insights into the post-recession consumerFreeMORE INFO
What's In Store for 2011?
Insights into the post-recession consumer

Consumers have weathered an unprecedented economic climate - the worst in generations. As a result, much of the consumer landscape has fundamentally changed, with 'necessities', value and savings-oriented products and services on the rise. Planned purchases, modified shopping trips and shorter shopping lists have become the mainstays of today's value-conscious consumer. This may not be the case in 2011.

With change in motion, manufacturers and retailers of all kinds are being forced to reconsider even their most abiding assumptions about how they do business. This scenario also creates a well-timed opportunity to better understand, connect and communicate their value proposition to customers and prospects. But what meaning does 'value' have to today's consumers, and how well is it being communicated through in-store, at-shelf, online and traditional consumer touch points? In this webinar, we will share new insights and suggest key issues driving success in 2011, among them:

  • The convergence of consumer need states
  • Enhancing the shopper experience
  • The re-emergence of discretionary spending
  • Leveraging the undercurrent of change

Formats Available: Webinar, Download
Original Webinar Date: January 25, 2011
On-Demand Release Date: Available Now
MORE INFO
Nielsen 2010 Archives (9 Webinars)
How Companies Win: Profiting from Demand-Driven Business ModelsFreeMORE INFO
How Companies Win:
Profiting from Demand-Driven Business Models

No matter what business you are in, you’d love to have little supply for intense demand. However, today’s environment is exactly the opposite, and succeeding in it requires a very different approach to business. How Companies Win, the new book by Rick Kash and Nielsen Chairman and CEO Dave Calhoun, illustrates how companies of all sizes can use the demand model to become more successful.

Please join John J. Lewis, President of the North American Consumer division of The Nielsen Company, and Jason Green, Principal at The Cambridge Group, for a webinar that highlights the strategies and key principles described in How Companies Win. They will share case studies from several distinct industries and reveal ways in which companies are actually out-performing their competition despite an oversupplied world.  In this webinar you will discover:

  • How Best Buy and McDonald’s are driving record earnings
  • Which CEO had the confidence to share competitive strategy with an entire industry
  • How CPG icons Anheuser-Busch, Sara Lee and Hershey built their profits by finding and serving profitable pools of demand
  • Why there may never be a better opportunity to gain ground on your competition
  • Key strategies that can be implemented for your business – right now

Don’t miss this informative and timely presentation.

Formats Available: Webinar, Download
Original Webinar Date: December 02, 2010
On-Demand Release Date: Available Now
MORE INFO
The 2015 Retail Landscape: The New Normal and Insights into the Post Recessionary Consumer FreeMORE INFO
The 2015 Retail Landscape: The New Normal and Insights into the Post Recessionary Consumer

As we work through one of the most challenging U.S. economic downturns on record, American consumers have made significant shifts in what they buy and what they watch. Evidence of these new, changed behaviors includes:

  • Consumers have pressed the ‘reset’ button and their habits have fundamentally changed
  • Shoppers have turned to shopping lists and coupons as planning has become the new mantra
  • The focus on value has remained a mainstay
  • Trading-down and trading-out behavior has been displayed across both categories and brands
  • Consumers have reduced spending on away-from-home meals and entertainment in favor of at-home options

In addition, we have seen some excellent examples of innovation from retailers and manufacturers as they looked to seize the moment and “drive” (rather than “ride”) the recession wave.  In this webinar – an update to the presentation at Consumer 360 – we will review some of these innovations and highlight their impact upon consumers today, and also discuss their contribution to the evolving retail landscape of 2015.

Formats Available: Webinar, Download
Original Webinar Date: October 26, 2010
On-Demand Release Date: Available Now
MORE INFO
Update: Forecasting Consumer Adoption of the Latest Media TechnologyFreeMORE INFO
Highlight for September:
Update on Forecasting Consumer Adoption of the Latest Media Technology
How do CPGers stay connected to – or ahead of – today’s consumers?

CPG manufacturers and retailers alike look to Nielsen for fresh insights into what consumers watch and what they buy. New Technologies – from the iPhone4 and iPad, Connected and 3-D TV’s, to Blu-ray players and burgeoning smart phone applications – are constantly updating information and entertainment platforms.  In this environment, how do CPGers stay connected to – or ahead of – today’s consumers? Join us for this update to June’s Consumer 360 session, as Nielsen expert Scott Brown shares his unique observations about the merging – and emerging – relationship of consumers to technology. Scott will share forecasts for where these new technology trends are headed and how consumers are likely to respond.  You’ll gain insight into future successes, misses and game changers.  In this session we will explore:

  • How companies can leverage consumer adoption of high-tech devices
  • Which new media are most effective for creating a meaningful consumer dialog
  • How gauging and assessing adoption can translate into more profitable customer relationships
  • Key insights available to CPG partners for implementing integrated marketing campaigns

Formats Available: Webinar, Download
Original Webinar Date: September 23, 2010
On-Demand Release Date: Available Now
MORE INFO
Q2, 2010 Beverage Alcohol Update: Today's Consumers and Generation Next FreeMORE INFO
Q2, 2010 Beverage Alcohol Update: Today’s Consumers and Generation Next

Overview
Midway through 2010, it’s time to take the pulse of the Beverage/Alcohol industry.  Consumers are beginning to see the end of the recession, although unemployment rates, European economic woes and a shaky housing market still dampen their optimism.  The future is a major concern for all generations, including the Millennials (70 million strong, born 1977-1994), many of whom are just entering the workforce or beginning a lifetime of legal drinking years.

What implications do these phenomena have on consumer attitudes, behaviors and choices?  In this webinar, we’ll provide our perspective on current trends and what to expect looking ahead.  You’ll learn what the future holds short-term as the economy struggles to move forward as well as long-term as generational impacts take hold.

This thought leadership presentation provides a fresh view into two areas:

•    The impact of the economy on the Beverage/Alcohol consumer state of mind and purchase behaviors
•    The impact of generational change upon Beverage/Alcohol consumers and consumption, and in particular the Millennials

This webinar will be led by an experienced executive of The Nielsen Company, Danny Brager, Vice President with the Nielsen Beverage Alcohol team, as well as Jim Greco of the North American Professional Services Analytical Leadership group.

Join us to learn more about how the economy and the Millennial generation will influence what your consumers watch and ultimately buy.

Formats Available: Webinar, Download
Original Webinar Date: June 25, 2010
On-Demand Release Date: Available Now
MORE INFO
Store Brands Update: Where Are Trends Heading Now?FreeMORE INFO
Store Brands Update: Where Are Trends Heading Now?

Overview

In 2009, The Nielsen Company reported solid gains in retail store brand growth as they took share from national brands. More importantly, private label products continued to receive favorable marks from consumers.  However in recent periods, the rate of growth has slowed, leaving many wondering what lies ahead. Will store brands continue to gain market share?  Will consumers stick with store brands or revert to name brands?  What steps can manufacturers take to stay relevant and what steps can retailers take to continue to grow?

In this webinar, join a Nielsen expert on what, where and how people shop brands to learn how manufacturers can remain relevant to consumers – and how retailers can continue to win with consumers – via store brands. Find out how second and third tier brands continue to be at risk due to retailer assortment reduction and consumer shifts to store brands. Join us for this market update and learn the latest data and trends showing where the ‘store brand phenomenon’ is headed, including:

•    What are retailers doing in Food/Drug/Mass, C-store and other channels?
•    What opportunities for success have store brand manufacturers found?
•    Why are some retailers (or categories) more (less) successful than others?
•    What actions should retailers, manufacturers and consumers anticipate?

Presenter

Lisa Rider, VP Retail Marketing, The Nielsen Company

Formats Available: Webinar, Download
Original Webinar Date: May 25, 2010
On-Demand Release Date: Available Now
MORE INFO
Assortment DownsizingFreeMORE INFO
Heard the Buzz on Assortment Downsizing?
What’s Really Happening?

Overview
In 2009, the retail landscape changed and retailers began speaking a now-familiar refrain- – downsize! Forced to reevaluate their merchandising and inventory assortment, some retailers publicly stated they would delist and reduce assortment across many if not most categories. As we now head into the second quarter of 2010, how are today’s consumers responding to ‘new’ retail aisles and shelves?

Join us for an update on in-store assortment that will determine whether retailers’ actions were fact, fad or fake, and to what extent they may or may not continue. Through category case studies, we will uncover the successes and misses in assortment downsizing.  

• What percentage of stores have reduced product selection by >5%? By >10%?
• Have there been successes at reducing assortment, and in which categories?
• Why are some retailers (or categories) less successful than others?
• Do regional differences play a meaningful role?

Formats Available: Webinar, Download
Original Webinar Date: April 27, 2010
On-Demand Release Date: Available Now
MORE INFO
Trade Promotion: Gaining More While Spending LessFreeMORE INFO
Trade promotion is typically the most significant marketing investment a CPG company makes.  With Nielsen’s unparalleled knowledge of what consumers buy, we’ve helped many manufacturers and retailers tackle the issue of trade promotion.  From price elasticity to promotion timing, there are ways to make the most of this important line item in any marketer’s budget.  Make plans to join us for this webinar, which will focus on answering questions like these:

•    Can I spend less on trade promotion without losing volume?
•    How can I get more from my current spend?
•    How do consumers like to shop certain categories and brands, and what impact does that have on price elasticity and promotion strategy?
•    How can I make the most of Every Day Low Pricing (EDLP), and is it even a good choice for my category/brand?

Formats Available: Webinar, Download
Original Webinar Date: March 23, 2010
On-Demand Release Date: Available Now
MORE INFO
Meeting Multicultural Marketing Challenges: What You Need to Know About Reaching Hispanic, African American and Asian American ShoppersFreeMORE INFO
Marketing professionals continue to be challenged by the diverse and multicultural U.S. consumer landscape. Understanding distinct demographic segments has never been so challenging – yet the opportunities have never been so great. Based upon studies of three select demographic segments (Hispanic, African American and Asian American), this webinar examines the many differences in consumer shopping, purchase and viewing behaviors across and within these populations.  

For each of these key groups, we will address where they shop, what they buy, what they watch and how marketers can best reach these valuable segments.  We’ll share answers to thought-provoking questions such as:
• Which product categories skew to Hispanic households?  
• Which retail channels are more likely to be shopped by Asian Americans?  
• How do TV viewing habits of African Americans differ from other households?
• How does mobile Internet use vary by ethnicity?

Combined data from the U.S. Census Bureau, Nielsen Homescan Panel and Nielsen Media Measurement will serve as the foundation of these insights.  Reserve your seat today in order to find the right questions to ask and appropriate actions to consider for your business.

Formats Available: Webinar, Download
Original Webinar Date: February 23, 2010
On-Demand Release Date: Available Now
MORE INFO
Nielsen Economic Advisor: The Consumer and the Economy in 2010FreeMORE INFO
With increasing evidence that the worst has been seen, consumers are adjusting to a “new normal”, yet remain in a very precarious position. As businesses begin to focus on what’s next, CPG companies are increasingly surveying the economic landscape and looking for a unique perspective into the factors that are affecting consumer spending and retail sales. This presentation delivers an executive-level, integrated view into the state of the economy – and features Nielsen proprietary insights – to provide clarity and direction for CPG-focused companies. In addition to presenting new consumer and market trends, we will also share insights into trends across traditional as well as new media for a comprehensive view of forces driving what we watch and what we buy. The session will be filled with opportunities, implications and recommendations for growth.


Formats Available: Webinar, Download
Original Webinar Date: January 21, 2010
On-Demand Release Date: Available Now
MORE INFO
Nielsen 2009 Archives (8 Webinars)
The Consumer Returns to the HomeFreeMORE INFO
Today’s consumer is quickly realizing the home is their best resource to stretch a dollar in a difficult economy. The “trade down” from casual dining to home meals has created tremendous growth and brand messaging opportunities in perishable departments and specific center store categories for both retailers and manufacturers. In this session, we will address…

  • Newly emerging channel competition and category opportunity in Meat, Produce, Deli and Bakery
  • Which center-store categories create more merchandising synergy with the perimeter
  • Why it is critical that brand advertising strategies stretch beyond the store into the emerging food preparation space
Formats Available: Webinar, Download
Original Webinar Date: November 19, 2009
On-Demand Release Date: Available Now
MORE INFO
U.S. Retailing and Consumer Trends - Fall 2009FreeMORE INFO
This presentation will provide the latest trends in retail channel and retailer store counts and identify how U.S. households are responding to the difficult economy and the changing store mix. Consumer shopping behavior as well as department/category/branded vs. private label buying habits will be examined. Also included is a review of top retailer activity within each major retail channel within the world of consumer packaged goods (CPG).  Finally, several key consumer trends (aging consumers; ethnic consumers; convenient consumer solutions; health, wellness and sustainability) will be explored, focusing upon growth opportunities today and in the future.


Formats Available: Webinar, Download
Original Webinar Date: October 29, 2009
On-Demand Release Date: Available Now
MORE INFO
Strategic Assortment Management Strategy: An UpdateFreeMORE INFO
 Staying in step with – or ahead of – today’s consumers presents unique challenges for both manufacturers and retailers. Providing the optimal mix of national and store brands, category coverage, price and product selection requires significant planning and ongoing assessment. Originally presented earlier this year at Consumer 360, this updated examination of in-store assortment issues will provide insights gleaned by analyzing key category and brand/product mix across varied levels of promotional support . Join us for an opportunity to explore today’s most important trends and understand strategic product selection – from the consumer’s point of view.

Formats Available: Webinar, Download
Original Webinar Date: September 22, 2009
On-Demand Release Date: Available Now
MORE INFO
The Changing Face of InnovationFreeMORE INFO
A variety of factors have made winning with new product innovation more complex than ever.  While the foundational elements of new product success (i.e., a compelling idea, strong execution, a satisfying user experience) are unchanged, a host of other factors are especially important to succeeding in today’s marketplace.  How can you master the innovation process to focus on the critical factors for success, and not get distracted by trying to be all things to all people?  Join us for a revealing look at the key drivers of winning in today’s new product world and a preview of what the next generation of success models will look like for you and your competitors.

Formats Available: Webinar, Download
Original Webinar Date: August 25, 2009
On-Demand Release Date: Available Now
MORE INFO
A Portfolio Approach To Trade Promotion ManagementFreeMORE INFO
Trade promotion is typically the single largest marketing expenditure a CPG manufacturer makes. Although a significant investment, the management and understanding of trade spending is typically not integrated within the organization across brand teams, trade planners, marketing research, and sales. The result is that a true, top-down, company-wide approach to management of trade spending is seldom attempted even though the potential benefits and insights are enormous. This session provides a road-map to achieving the benefits of integration, including how to overcome institutional hurdles and an overview of an analytical framework to guide this process.
Formats Available: Download
Original Webinar Date: June 25, 2009
On-Demand Release Date: Available Now
MORE INFO
Latest Trends in Store Brands: Implications for Retailers and ManufacturersFreeMORE INFO
Retailers are taking unprecedented action to build their store brands. Get the latest trends – where retailers are headed and what manufacturers need to be thinking about right now. We will provide the latest updates on store brand performance including the categories most impacted by store brand growth. Learn about retailer best practices to store-brand-building as well as what options are available to manufacturers to keep their long term business strong in the face of continued store brand growth.
Formats Available: Download
Original Webinar Date: April 22, 2009
On-Demand Release Date: Available Now
MORE INFO
Managing Price In An Economic CrisisFreeMORE INFO
Today, unprecedented economic volatility presents dramatic challenges to CPG manufacturers and retailers on several fronts. Of particular interest and concern is the area of pricing – since a commodities 'bubble' that led to price increases has now popped, leading to deflationary pressures. This situation is happening during a dramatic, consumer-led economic contraction. This executive-level presentation will examine the overall pricing environment, consumer price sensitivity during recession, implications for CPG marketers and recommended pricing strategies to ride out this economic rollercoaster.
Formats Available: Download
Original Webinar Date: March 25, 2009
On-Demand Release Date: Available Now
MORE INFO
Nielsen Economic Advisor - What You Need to KnowFreeMORE INFO
With the global economy in a consumer-driven recession, CPG companies are focusing more than ever on the economic landscape and seeking new perspectives on consumer spending and retail sales. This executive level presentation will examine the state of today's economy and provide integrated Nielsen insights for navigating the challenging landscape. In addition, we will share updates on which categories are being most impacted, as well as highlight the role that both branded and private label offerings are contributing to today's trends. How are consumers changing their trip and transaction behavior across key retail channels? Register today and learn for yourself.
Formats Available: Download
Original Webinar Date: February 27, 2009
On-Demand Release Date: Available Now
MORE INFO