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Collapse Webinar: Fresh Foods Are CPGs
Brands big and small are clamoring to build their appeal with Hispanic shoppers. This is especially true in the perimeter of the store where Hispanic shoppers spend $185 more per year on fresh foods than non-Hispanic shoppers. And for retailers and manufacturers of center-store products, the opportunity is ripe to leverage fresh foods to align your brands with Hispanic shoppers and with Hispanic cuisine that's going mainstream.
 
In this webinar, we’ll say "bienvenidos" to Hispanic Heritage Month and teach you: 
  • Which fresh products are considered staples in Hispanic shoppers' baskets, and which center-store products are also in those baskets?
  • What impact do Hispanic shoppers across different generations have on grocery?
  • Who's really driving the growth behind products commonly associated with Hispanic cuisine?
  • How can you leverage fresh foods to align your brand not just with Hispanic shoppers, but also with Hispanic cuisine that's going mainstream?
 
Whether you are a CPG manufacturer, a fresh food supplier or a retailer, this webinar is critical to understanding how your products interact within Hispanic shopper baskets and for Hispanic cuisine enthusiasts.
Formats Available: Streaming
Original Webinar Date: September 16, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO Webinar: Fresh Foods Are CPGs
Collapse Fresh Foods Are Your Gateway to the Hispanic Opportunity

Brands big and small are clamoring to build their appeal with Hispanic shoppers. This is especially true in the perimeter of the store where Hispanic shoppers spend $185 more per year on fresh foods than non-Hispanic shoppers. And for retailers and manufacturers of center-store products, the opportunity is ripe to leverage fresh foods to align your brands with Hispanic shoppers and with Hispanic cuisine that's going mainstream.

 

In this webinar, we'll say "bienvenidos" to Hispanic Heritage Month and teach you: 

  • Which fresh products are considered staples in Hispanic shoppers' baskets, and which center-store products are also in those baskets?
  • What impact do Hispanic shoppers across different generations have on purchase behaviors?
  • Who's really driving the growth behind products commonly associated with Hispanic cuisine?
  • How can you leverage fresh foods to align your brand not just with Hispanic shoppers, but also with Hispanic cuisine that's going mainstream?

 

Whether you are a CPG manufacturer, a fresh food supplier or a retailer, this webinar is critical to understanding how products interact within Hispanic shopper baskets and for Hispanic cuisine enthusiasts

Formats Available: Streaming
Original Webinar Date: August 26, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO Fresh Foods Are Your Gateway to the Hispanic Opportunity
Collapse Innovation Inversion: From 85% Misses to 85% Hits

It's a sobering fact that more than 85 percent of new fast-moving consumer good products fail in the marketplace. Yet a small percentage of new innovations do more than just succeed. Some, like Anheuser-Busch’s Bud Light Lime Ritas, expand and revolutionize their categories, driving growth for the industry.

 

Success is never certain, but marketers can predictably and consistently flip historical new product performance from 85 percent failure to 85 percent success.

 

In this webinar, we'll share stories from the 2014 Breakthrough Innovation winners -  whose offerings were in the top 3 percent of all launches – to show you how inverting the success rate numbers is doable…for every company, in any category, at any time. This session will teach you that innovation is far more science than magic.  You'll learn the principles and practices that enable consistent success, fuel sustained growth, and increase organizational confidence.

 

Register now for “Innovation Inversion: From 85% Misses to 85% Hits.”

In this webinar, we'll share stories from the 2014 Breakthrough Innovation winners -  whose offerings were in the top 3 percent of all launches – to show you how inverting the success rate numbers is doable…for every company, in any category, at any time. This session will teach you that innovation is far more science than magic.  You'll learn the principles and practices that enable consistent success, fuel sustained growth, and increase organizational confidence.
Formats Available: Streaming
Original Webinar Date: July 31, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO Innovation Inversion: From 85% Misses to 85% Hits
Collapse Aging Well: How to Win with the Growing and Lucrative Segment of the Health-Focused Seniors

As the world’s population lives longer, consumers are focused on staying active and being healthy. Almost half of respondents in a recent Nielsen global survey (45%) said eating healthy is the most important priority after retirement. And this group deserves attention. In just three years, close to 50 percent of the population in the U.S. alone will be 50 and older, and they will control 70 percent of the country's disposable income.

While manufacturers and retailers in North America have made strides in meeting the needs of aging populations, there’s still plenty of room for improvement.

Where are businesses falling short? How can they better understand and innovate to meet the needs of this powerful and lucrative group? Join Nielsen for this complimentary webinar to understand the health and wellness opportunity with aging consumers in North America.

As the world’s population lives longer, consumers are focused on staying active and being healthy. Almost half of the respondents in a recent Nielsen global survey (45%) said eating healthy is the most important priority after retirement.  And this group deserves attention. In just three years, close to 50% of the population in the U.S. alone will be 50 and older and they will control 70% of the country’s disposable income.

While manufacturers and retailers in North America have made strides in meeting the needs of aging populations, there’s still plenty of room for improvement.

Where are businesses falling short? How can they better understand and innovate to meet the needs of this powerful and lucrative group? Join Nielsen for this complimentary webinar to understand the health and wellness opportunity with aging consumers in North America.

Register now for “Aging Well: How to Win with the Growing and Lucrative Segment of Health-Focused Seniors.”

Formats Available: Streaming
Original Webinar Date: June 03, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO Aging Well: How to Win with the Growing and Lucrative Segment of the Health-Focused Seniors
Collapse Special Extended Edition Webinar: Demystifying Multicultural Consumers

Multicultural consumer spending in the U.S. exceeds $2.9 trillion, equating to the fifth largest economy in the world.  But many companies still struggle to successfully harness the power of these ethnic consumers as key opportunities to grow their brands and business.

Join us for this complimentary webinar where Nielsen experts will bring together findings and best practices that distinguish high-performing companies, based on an in-depth two year study of 56 companies across North America. You will also learn critical insights to successfully resonate with Asian American, African American and Latino consumers.

Additionally, we’re thrilled to welcome Lauventria Robinson, Vice President, Multicultural Marketing for The Coca-Cola Company, as our guest speaker for this event. Lauventria will share how Coca-Cola's strategy reflects the changing U.S. demographics and has made them a leader in multicultural marketing.

Register below for this complimentary extended edition webinar, “Demystifying Multicultural Consumers.”


To access the videos presented during the webinar, please view the Power Point slide deck located under resources. 

Formats Available: Streaming
Original Webinar Date: April 29, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO Special Extended Edition Webinar: Demystifying Multicultural Consumers
Collapse Super Consumers, Chapter 2: Mass and Precision Marketing Activation
You told us you wanted more, and here it is.  Last year, we introduced you to Super Consumers—heavily engaged, heavy users who drive 50 percent or more of category profits—as the main source for insight, strategy development and alignment for an organization. At that time, we asked you what more you wanted to know about Super Consumers, and 54 percent of you said, “I can’t find them.” Another 59 percent of you asked for more case studies and analysis.

Your voices were heard. Join us to learn about two very different, but equally powerful case studies. One fast-growing media company is helping its advertisers find their potential Super Consumers via mass marketing, and an upward-bound consumer durables company built a proprietary, predictive modeling process based on Super Consumers to generate more, better leads. Learn from these two companies how to find your own Super Consumers and use them as a beacon in your fundamental business processes to produce game-changing outcomes.

Register now for this complimentary webinar, “Super Consumers, Chapter 2: Mass and Precision Marketing Activation.”
Formats Available: Streaming
Original Webinar Date: March 18, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO Super Consumers, Chapter 2: Mass and Precision Marketing Activation
Collapse A Tale of 2000 Cities: How the sharp contrast between successful and struggling communities is reshaping America

The Demand Institute, the non-advocacy non-profit jointly operated by The Conference Board and Nielsen, has released a major new report on the state of American communities. "A Tale of 2000 Cities: How the sharp contrast between successful and struggling communities is reshaping America" examines the overall economic health and wellbeing of American communities primarily through the lens of the housing market and provides an incredibly powerful and accurate lens through which to assess the state of American communities.
                                      
Cited by outlets like The Atlantic, Time Magazine, NPR and the Washington Post, among others, the report is the result of an 18-month intensive research program that included an analysis of the 2,200 largest cities and towns in America coupled to in-depth interviews with 10,000 U.S. consumers. The findings offer insight into both the health of the country’s communities and the health of the U.S. housing market to help government and business leaders shape policies, strategies, and investment decisions.
 
Please join authors, Louise Keely, Chief Research Officer, The Demand Institute and SVP, Nielsen and Kathy Bostjancic, Director of Macroeconomic Analysis at The Demand Institute and at The Conference Board, as they share details from this important study.

Formats Available: Streaming
Original Webinar Date: March 13, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO A Tale of 2000 Cities: How the sharp contrast between successful and struggling communities is reshaping America
Collapse Secrets of Success: How to capitalize on private labels
Store brands aren’t what they used to be. Today, supermarket shoppers spend $1 of every $5 on store brands, and their sales are growing in just about every retail channel.  But given the perfect storm of a struggling economy, rising consumer perception of quality and new lines hitting stores daily, private brands’ growth has not reached the potential many expected, increasing sales just 1 share point between 2009 and 2013.  

Amid the sluggish growth, however, some retailers have successfully tapped into private brands’ potential.  And in an environment where retailer and manufacturer collaboration has never been greater, understanding the private label landscape will become even more critical to manufacturers that must coexist and collaborate to drive total category success.

Join Nielsen as we reveal the top 10 U.S. store brand retailers and uncover how they’re creating programs that account for an average of 35% of store sales. Be there as we examine how winning retailers stack up on:
•    Private label share and department footprints
•    Drivers of store brand buyer behaviors
•    Demographic connection points
•    Innovative marketing, products and in-store experiences
•    Supply sourcing
•    Analytic expertise
•    Manufacturer partnerships that result in a win-win

Register below for this complimentary webinar, “Secrets of Success: How to capitalize on private labels’ untapped potential."
Formats Available: Streaming
Original Webinar Date: March 04, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO Secrets of Success: How to capitalize on private labels
Collapse Canada Focus: WHAT
Join Nielsen for the first webinar of 2014 as we put a bow on last year and unwrap new opportunities for the year ahead. A review of 2013 sets the stage for connecting with and developing a deeper understanding of today's consumers. What’s different about them? How should you engage with them? We will uncover what makes consumers more ‘elusive’ than ever, and we’ll discuss strategies for aligning your marketing efforts to stay on their radar. Join us as we share the top trends across what consumers watch and buy, and what opportunities they offer for driving growth in 2014.

2013 was a study in contrast that continues to color consumer perceptions. Despite record gains in the equity markets and improving job growth and housing conditions, the majority of consumers believe we are still in a recession and 51 percent of North Americans are only able to afford basic items. They are becoming both 'less and more' – taking fewer retail trips and becoming less loyal, yet more fragmented, more diverse and increasingly global. They have the convenience of web, mobile and social channels but also the clutter of information overload: In a single day, they create 2.5 billion pieces of content on Facebook and post 400 million tweets. Faced with these issues, how do marketers create opportunities to cut through the clutter and create a dialogue with these elusive consumers? In addition:

  • Will the economy finally take off or simply continue its trajectory of moderate but steady improvement?
  • Where and when should you focus your market intelligence on your competitors or on your customers?
  • How can you win with a consumer who is shopping less but engaging more?
Register now for this complimentary "What's In Store 2014" webinar.

Please note: This webinar will be offered in two versions – one viewed through a U.S. lens and a second viewed through a Canadian lens.  Registration may be for either or both webinars.

Click here to register for the U.S. Focus: WHAT’S IN STORE 2014: Winning the Elusive Consumer
Formats Available: Webinar
Original Webinar Date: January 23, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO Canada Focus: WHAT
Collapse U.S. Focus: WHAT
Join Nielsen for the first webinar of 2014 as we put a bow on last year and unwrap new opportunities for the year ahead. A review of 2013 sets the stage for connecting with and developing a deeper understanding of today's consumers. What’s different about them? How should you engage with them? We will uncover what makes consumers more 'elusive' than ever, and we’ll discuss strategies for aligning your marketing efforts to stay on their radar. Join us as we share the top trends across what consumers watch and buy, and what opportunities they offer for driving growth in 2014.

2013 was a study in contrast that continues to color consumer perceptions. Despite record gains in the equity markets and improving job growth and housing conditions, the majority of consumers believe we are still in a recession and 51 percent of North Americans are only able to afford basic items. They are becoming both 'less and more' – taking fewer retail trips and becoming less loyal, yet more fragmented, more diverse and increasingly global. They have the convenience of web, mobile and social channels but also the clutter of information overload: In a single day, they create 2.5 billion pieces of content on Facebook and post 400 million tweets. Faced with these issues, how do marketers create opportunities to cut through the clutter and create a dialogue with these elusive consumers? In addition:

  • Will the economy finally take off or simply continue its trajectory of moderate but steady improvement?
  • Where and when should you focus your market intelligence on your competitors or on your customers?
  • How can you win with a consumer who is shopping less but engaging more?
Register now for this complimentary "What's In Store 2014" webinar.

Please note: This webinar will be offered in two versions – one viewed through a U.S. lens and a second viewed through a Canadian lens.  Registration may be for either or both webinars.

Click here to register for the Canada Focus: WHAT’S IN STORE 2014: Winning the Elusive Consumer
Formats Available: Webinar
Original Webinar Date: January 21, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO U.S. Focus: WHAT
Other Nielsen Webinars
Collapse Nielsen Precision Marketing: Increasing Your Digital Marketing ROI
Nielsen Precision Marketing: Increasing Your Digital Marketing ROI  

Consumers spend more time than ever online and with their mobile devices. Subsequently, digital  marketing has become increasingly important for CMOs  as a part of a comprehensive cross-platform marketing plan. Recently, this focus is only compounded by the ease at which digital advertising can be more effectively deployed using consumer insights.

Nielsen has long been a leader in understanding what drives consumers to action, and we are now bringing this expertise to the digital realm. Nielsen has made its unique data sets on consumer lifestyles, media consumption and buying behaviors available for digital marketing, so that marketers can pinpoint their advertising and dramatically increase marketing ROI.

During this webinar, we will discuss how clients are seeing impactful results with digital advertising as we walk through live client use cases. Please join us to learn how to drive increases in your digital marketing effectiveness.

Who Should Attend: Brand marketers, agency professionals, and anyone interested in digital marketing.
Formats Available: Streaming
Original Webinar Date: August 19, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO Nielsen Precision Marketing: Increasing Your Digital Marketing ROI
Collapse Nielsen Webinar: 07.30.2014

Formats Available: Streaming
Original Webinar Date: July 30, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO Nielsen Webinar: 07.30.2014
Collapse Online Campaign Ratings: Product Update
Formats Available: Streaming
Original Webinar Date: June 19, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO Online Campaign Ratings: Product Update
Collapse Insights into Action March 2014: Local Media Landscape
Please join us for the latest edition of our "Insights Into Action" webinar on March 27th.  This time around, instead of focusing on an individual advertising vertical, we will discuss the overall Local Media landscape.  We will cover what transpired in 2013, along with major trends that we are seeing heading into the new year.

If you have any questions regarding the "Insights into Action" webinar series, please contact Alexander T Smith.
Formats Available: Streaming
Original Webinar Date: March 27, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO Insights into Action March 2014: Local Media Landscape
Collapse Millennials: Breaking the Myths of this No Strings Attached Generation
While the Millennial generation indeed founded the social media movement, having been born directly into a new era of technology between 1977 and 1995, their interests, backgrounds and aspirations span well beyond what’s listed on their Facebook pages. This generation’s digital tendencies, however, means that marketers and brands need to step up their games in order to keep up and engage with them.

And these 18 to 36-year-olds are worth the effort. Why? Because they are 77 million strong in the U.S.—on par with Baby Boomers—and make up 24 percent of the country’s population. And while many are still climbing the income ladder, this group’s size and age range highlights its long-term purchase power.

Join us as we uncover what makes this expressive generation more 'elusive' than ever and discuss strategies for aligning your marketing efforts to stay on their radar.

Speakers:
  • Beth Brady, President, Nielsen Segmentation & Local Market Solutions
  • Michael Mancini, VP Thought Leadership, Nielsen Segmentation & Local Market Solutions
Formats Available: Streaming
Original Webinar Date: March 25, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO Millennials: Breaking the Myths of this No Strings Attached Generation
Collapse Webinar Recording: How to Create Impactful TV Ads
Today's consumers are bombarded with more information than ever before — consuming almost 62 hours of content each week across TV, radio, online and mobile. Television advertisers are challenged to produce memorable advertising that will positively impact buyers’ purchase decisions.

In this previously recorded webinar, learn key insights drawn from Nielsen TV Brand Effect’s vast database of "naturally occurring experiments" on how to create highly memorable and well branded ads that will achieve world class in-market performance.

Topics include:
  • Comprehensive assessment of in-market, sustained ad resonance.
  • Creative best practices for developing highly memorable television advertising.
  • Illustrative examples of ads that effectively put these best practices to work.

Speaker:

David Brandt, EVP, Ad Effectiveness, Client Service, Nielsen

REGISTER TO VIEW NOW

Formats Available: Streaming
Original Webinar Date: March 12, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO Webinar Recording: How to Create Impactful TV Ads
Collapse Brick by Brick: The State of the Shopping Center
Baseball might be America’s official favorite pastime, but recent trends in U.S. retail suggest that shopping comes in a close second. And despite the boom in e-commerce, U.S. consumers do most of their shopping at physical stores. But in order to attract and captivate consumers, shopping centers have become much more than just places to buy things—they’re social centers, places for entertainment and employment hubs.

In its recent Brick by Brick: The State of the Shopping Center report, Nielsen examines the trends affecting the size and shape of the shopping center industry, as well as some of the shifting consumer factors affecting the strategic direction of this powerful retail sector.

Please join us to learn how these insights will help you succeed in this vibrant retail sector.

Attendee Takeaways:
  • National and regional trends shaping the landscape for size and format
  • Consumer behavior trends (online and brick and mortar)
  • Opportunity areas for growth

Who Should Attend: 
 
Real estate, planning and marketing professionals in the retail, restaurant, real estate, economic development and shopping center industries.
Formats Available: Streaming
Original Webinar Date: July 30, 2013
On-Demand Release Date: Available Now
MORE INFOMORE INFO Brick by Brick: The State of the Shopping Center