Welcome to the Nielsen Thought Leadership Webinar Series.
|Today's consumers are bombarded with more information than ever before — consuming almost 62 hours of content each week across TV, radio, online and mobile. Television advertisers are challenged to produce memorable advertising that will positively impact buyers’ purchase decisions.|
Join us and learn key insights drawn from Nielsen TV Brand Effect’s vast database of "naturally occurring experiments" on how to create highly memorable and well branded ads that will achieve world class in-market performance.
• Comprehensive assessment of in-market, sustained ad resonance.
• Creative best practices for developing highly memorable television advertising.
• Illustrative examples of ads that effectively put these best practices to work.
Bruce Pivarunas, SVP Research, Nielsen
|Original Webinar Date: March 12, 2014|
On-Demand Release Date: March 13, 2014
| A Tale of 2000 Cities: How the sharp contrast between successful and struggling communities is reshaping America ||Free||MORE INFO|
The Demand Institute, the non-advocacy non-profit jointly operated by The Conference Board and Nielsen, has released a major new report on the state of American communities. "A Tale of 2000 Cities: How the sharp contrast between successful and struggling communities is reshaping America" examines the overall economic health and wellbeing of American communities primarily through the lens of the housing market and provides an incredibly powerful and accurate lens through which to assess the state of American communities.
Cited by outlets like The Atlantic, Time Magazine, NPR and the Washington Post, among others, the report is the result of an 18-month intensive research program that included an analysis of the 2,200 largest cities and towns in America coupled to in-depth interviews with 10,000 U.S. consumers. The findings offer insight into both the health of the country’s communities and the health of the U.S. housing market to help government and business leaders shape policies, strategies, and investment decisions.
Please join authors, Louise Keely, Chief Research Officer, The Demand Institute and SVP, Nielsen and Kathy Bostjancic, Director of Macroeconomic Analysis at The Demand Institute and at The Conference Board, as they share details from this important study.
|Formats Available: Webinar||Original Webinar Date: March 13, 2014|
On-Demand Release Date: Available Now
| Super Consumers, Chapter 2: Mass and Precision Marketing Activation ||Free||MORE INFO|
|You told us you wanted more, and here it is. Last year, we introduced you to Super Consumers—heavily engaged, heavy users who drive 50 percent or more of category profits—as the main source for insight, strategy development and alignment for an organization. At that time, we asked you what more you wanted to know about Super Consumers, and 54 percent of you said, “I can’t find them.” Another 59 percent of you asked for more case studies and analysis. |
Your voices were heard. Join us to learn about two very different, but equally powerful case studies. One fast-growing media company is helping its advertisers find their potential Super Consumers via mass marketing, and an upward-bound consumer durables company built a proprietary, predictive modeling process based on Super Consumers to generate more, better leads. Learn from these two companies how to find your own Super Consumers and use them as a beacon in your fundamental business processes to produce game-changing outcomes.
Register now for this complimentary webinar, “Super Consumers, Chapter 2: Mass and Precision Marketing Activation.”
|Formats Available: Webinar||Original Webinar Date: March 18, 2014|
On-Demand Release Date: March 19, 2014
| Millennials: Breaking the Myths of this No Strings Attached Generation ||Free||MORE INFO|
|While the Millennial generation indeed founded the social media movement, having been born directly into a new era of technology between 1977 and 1995, their interests, backgrounds and aspirations span well beyond what’s listed on their Facebook pages. This generation’s digital tendencies, however, means that marketers and brands need to step up their games in order to keep up and engage with them.|
And these 18 to 36-year-olds are worth the effort. Why? Because they are 77 million strong in the U.S.—on par with Baby Boomers—and make up 24 percent of the country’s population. And while many are still climbing the income ladder, this group’s size and age range highlights its long-term purchase power.
Join us as we uncover what makes this expressive generation more 'elusive' than ever and discuss strategies for aligning your marketing efforts to stay on their radar.
- Beth Brady, President, Nielsen Segmentation & Local Market Solutions
- Michael Mancini, VP Thought Leadership, Nielsen Segmentation & Local Market Solutions
|Formats Available: Webinar||Original Webinar Date: March 25, 2014|
On-Demand Release Date: March 26, 2014