Welcome to the Nielsen Thought Leadership Webinar Series.
| SPECIAL EXTENDED EDITION WEBINAR: DEMYSTIFYING MULTICULTURAL CONSUMERS ||Free||MORE INFO|
Multicultural consumer spending in the U.S. exceeds $2.9 trillion, equating to the fifth largest economy in the world. But many companies still struggle to successfully harness the power of these ethnic consumers as key opportunities to grow their brands and business.
Join us for this complimentary webinar where Nielsen experts will bring together findings and best practices that distinguish high-performing companies, based on an in-depth two year study of 56 companies across North America. You will also learn critical insights to successfully resonate with Asian American, African American and Latino consumers.
Additionally, we’re thrilled to welcome Lauventria Robinson, Vice President, Multicultural Marketing for The Coca-Cola Company, as our guest speaker for this event. Lauventria will share how Coca-Cola's strategy reflects the changing U.S. demographics and has made them a leader in multicultural marketing.
Register below for this complimentary extended edition webinar, “Demystifying Multicultural Consumers.”
|Formats Available: Webinar||Original Webinar Date: April 29, 2014|
On-Demand Release Date: April 30, 2014
| Gaming, A 360° View: How We Play, Buy and Interact With Games in the U.S. ||Free||MORE INFO|
|Whether they are the type of gamer to have the latest next gen console or are simply trying to pass the next level in Candy Crush Saga, one thing is for sure - consumers are embracing games on new devices and in new ways. In this year's U.S. Gaming, A 360° View webinar, learn how this multi-screen industry has continued to evolve over time, who's playing and how their behavior relates to other entertainment media.|
- Overall gaming time has increased by 12% from 2012 to 2013.
- With the introduction of 8th generation systems, 7th gen console playership and spending has slowly started to decline - which could be attributed to console upgrading.
- Mobile and tablet gaming is on the rise
|Formats Available: Webinar||Original Webinar Date: May 28, 2014|
On-Demand Release Date: May 29, 2014