Welcome to the Nielsen Thought Leadership Webinar Series.
| Nielsen Precision Marketing: Increasing Your Digital Marketing ROI ||Free||MORE INFO|
Nielsen Precision Marketing: Increasing Your Digital Marketing ROI
Consumers spend more time than ever online and with their mobile devices. Subsequently, digital marketing has become increasingly important for CMOs as a part of a comprehensive cross-platform marketing plan. Recently, this focus is only compounded by the ease at which digital advertising can be more effectively deployed using consumer insights.
Nielsen has long been a leader in understanding what drives consumers to action, and we are now bringing this expertise to the digital realm. Nielsen has made its unique data sets on consumer lifestyles, media consumption and buying behaviors available for digital marketing, so that marketers can pinpoint their advertising and dramatically increase marketing ROI.
During this webinar, we will discuss how clients are seeing impactful results with digital advertising as we walk through live client use cases. Please join us to learn how to drive increases in your digital marketing effectiveness.
Who Should Attend: Brand marketers, agency professionals, and anyone interested in digital marketing.
|Formats Available: Webinar||Original Webinar Date: August 19, 2014|
On-Demand Release Date: August 19, 2014
| Fresh Foods Are Your Gateway to the Hispanic Wave ||Free||MORE INFO|
Brands big and small are clamoring to build their appeal with Hispanic shoppers. This is especially true in the perimeter of the store where Hispanic shoppers spend $175 more per year on fresh foods than non-Hispanic shoppers.
At a time when interaction between center-store and perimeter products is top of mind for manufacturers and retailers alike, as each area has the opportunity to drive growth for the other, Hispanic shoppers and cuisine are playing a major role in that interaction.
Join us when we uncover the distinct shopping behaviors of Hispanic consumers and how they're influencing the relationship between products and shoppers throughout the store. Attend this webinar to learn:
- Which fresh and non-fresh products are considered "staples" in the Hispanic shopper's basket?
- Who's really driving the growth behind products commonly associated with Hispanic cuisine?
- What impact do Hispanic shoppers across different generations have on grocery?
- How can you align your brand not just with Hispanic shoppers, but also with Hispanic cuisine that’s going mainstream?
|Formats Available: Webinar||Original Webinar Date: August 26, 2014|
On-Demand Release Date: Available Now