Welcome to the Nielsen Thought Leadership Webinar Series.
Upcoming Webinars
Collapse SPECIAL EXTENDED EDITION WEBINAR:  DEMYSTIFYING MULTICULTURAL CONSUMERS

Multicultural consumer spending in the U.S. exceeds $2.9 trillion, equating to the fifth largest economy in the world.  But many companies still struggle to successfully harness the power of these ethnic consumers as key opportunities to grow their brands and business.

Join us for this complimentary webinar where Nielsen experts will bring together findings and best practices that distinguish high-performing companies, based on an in-depth two year study of 56 companies across North America. You will also learn critical insights to successfully resonate with Asian American, African American and Latino consumers.

Additionally, we’re thrilled to welcome Lauventria Robinson, Vice President, Multicultural Marketing for The Coca-Cola Company, as our guest speaker for this event. Lauventria will share how Coca-Cola's strategy reflects the changing U.S. demographics and has made them a leader in multicultural marketing.

Register below for this complimentary extended edition webinar, “Demystifying Multicultural Consumers.”

Formats Available: Webinar
Original Webinar Date: April 29, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO SPECIAL EXTENDED EDITION WEBINAR:  DEMYSTIFYING MULTICULTURAL CONSUMERS
Year to Date Webinars
Collapse A Tale of 2000 Cities: How the sharp contrast between successful and struggling communities is reshaping America

The Demand Institute, the non-advocacy non-profit jointly operated by The Conference Board and Nielsen, has released a major new report on the state of American communities. "A Tale of 2000 Cities: How the sharp contrast between successful and struggling communities is reshaping America" examines the overall economic health and wellbeing of American communities primarily through the lens of the housing market and provides an incredibly powerful and accurate lens through which to assess the state of American communities.
                                      
Cited by outlets like The Atlantic, Time Magazine, NPR and the Washington Post, among others, the report is the result of an 18-month intensive research program that included an analysis of the 2,200 largest cities and towns in America coupled to in-depth interviews with 10,000 U.S. consumers. The findings offer insight into both the health of the country’s communities and the health of the U.S. housing market to help government and business leaders shape policies, strategies, and investment decisions.
 
Please join authors, Louise Keely, Chief Research Officer, The Demand Institute and SVP, Nielsen and Kathy Bostjancic, Director of Macroeconomic Analysis at The Demand Institute and at The Conference Board, as they share details from this important study.

Formats Available: Streaming
Original Webinar Date: March 13, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO A Tale of 2000 Cities: How the sharp contrast between successful and struggling communities is reshaping America
Collapse Secrets of Success: How to capitalize on private labels
Store brands aren’t what they used to be. Today, supermarket shoppers spend $1 of every $5 on store brands, and their sales are growing in just about every retail channel.  But given the perfect storm of a struggling economy, rising consumer perception of quality and new lines hitting stores daily, private brands’ growth has not reached the potential many expected, increasing sales just 1 share point between 2009 and 2013.  

Amid the sluggish growth, however, some retailers have successfully tapped into private brands’ potential.  And in an environment where retailer and manufacturer collaboration has never been greater, understanding the private label landscape will become even more critical to manufacturers that must coexist and collaborate to drive total category success.

Join Nielsen as we reveal the top 10 U.S. store brand retailers and uncover how they’re creating programs that account for an average of 35% of store sales. Be there as we examine how winning retailers stack up on:
•    Private label share and department footprints
•    Drivers of store brand buyer behaviors
•    Demographic connection points
•    Innovative marketing, products and in-store experiences
•    Supply sourcing
•    Analytic expertise
•    Manufacturer partnerships that result in a win-win

Register below for this complimentary webinar, “Secrets of Success: How to capitalize on private labels’ untapped potential."
Formats Available: Streaming
Original Webinar Date: March 04, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO Secrets of Success: How to capitalize on private labels
Collapse Canada Focus: WHAT
Join Nielsen for the first webinar of 2014 as we put a bow on last year and unwrap new opportunities for the year ahead. A review of 2013 sets the stage for connecting with and developing a deeper understanding of today's consumers. What’s different about them? How should you engage with them? We will uncover what makes consumers more ‘elusive’ than ever, and we’ll discuss strategies for aligning your marketing efforts to stay on their radar. Join us as we share the top trends across what consumers watch and buy, and what opportunities they offer for driving growth in 2014.

2013 was a study in contrast that continues to color consumer perceptions. Despite record gains in the equity markets and improving job growth and housing conditions, the majority of consumers believe we are still in a recession and 51 percent of North Americans are only able to afford basic items. They are becoming both 'less and more' – taking fewer retail trips and becoming less loyal, yet more fragmented, more diverse and increasingly global. They have the convenience of web, mobile and social channels but also the clutter of information overload: In a single day, they create 2.5 billion pieces of content on Facebook and post 400 million tweets. Faced with these issues, how do marketers create opportunities to cut through the clutter and create a dialogue with these elusive consumers? In addition:

  • Will the economy finally take off or simply continue its trajectory of moderate but steady improvement?
  • Where and when should you focus your market intelligence on your competitors or on your customers?
  • How can you win with a consumer who is shopping less but engaging more?
Register now for this complimentary "What's In Store 2014" webinar.

Please note: This webinar will be offered in two versions – one viewed through a U.S. lens and a second viewed through a Canadian lens.  Registration may be for either or both webinars.

Click here to register for the U.S. Focus: WHAT’S IN STORE 2014: Winning the Elusive Consumer
Formats Available: Webinar
Original Webinar Date: January 23, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO Canada Focus: WHAT
Collapse U.S. Focus: WHAT
Join Nielsen for the first webinar of 2014 as we put a bow on last year and unwrap new opportunities for the year ahead. A review of 2013 sets the stage for connecting with and developing a deeper understanding of today's consumers. What’s different about them? How should you engage with them? We will uncover what makes consumers more 'elusive' than ever, and we’ll discuss strategies for aligning your marketing efforts to stay on their radar. Join us as we share the top trends across what consumers watch and buy, and what opportunities they offer for driving growth in 2014.

2013 was a study in contrast that continues to color consumer perceptions. Despite record gains in the equity markets and improving job growth and housing conditions, the majority of consumers believe we are still in a recession and 51 percent of North Americans are only able to afford basic items. They are becoming both 'less and more' – taking fewer retail trips and becoming less loyal, yet more fragmented, more diverse and increasingly global. They have the convenience of web, mobile and social channels but also the clutter of information overload: In a single day, they create 2.5 billion pieces of content on Facebook and post 400 million tweets. Faced with these issues, how do marketers create opportunities to cut through the clutter and create a dialogue with these elusive consumers? In addition:

  • Will the economy finally take off or simply continue its trajectory of moderate but steady improvement?
  • Where and when should you focus your market intelligence on your competitors or on your customers?
  • How can you win with a consumer who is shopping less but engaging more?
Register now for this complimentary "What's In Store 2014" webinar.

Please note: This webinar will be offered in two versions – one viewed through a U.S. lens and a second viewed through a Canadian lens.  Registration may be for either or both webinars.

Click here to register for the Canada Focus: WHAT’S IN STORE 2014: Winning the Elusive Consumer
Formats Available: Webinar
Original Webinar Date: January 21, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO U.S. Focus: WHAT
Other Nielsen Webinars
Collapse Insights into Action March 2014: Local Media Landscape
Please join us for the latest edition of our "Insights Into Action" webinar on March 27th.  This time around, instead of focusing on an individual advertising vertical, we will discuss the overall Local Media landscape.  We will cover what transpired in 2013, along with major trends that we are seeing heading into the new year.

If you have any questions regarding the "Insights into Action" webinar series, please contact Alexander T Smith.
Formats Available: Streaming
Original Webinar Date: March 27, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO Insights into Action March 2014: Local Media Landscape
Collapse Millennials: Breaking the Myths of this No Strings Attached Generation
While the Millennial generation indeed founded the social media movement, having been born directly into a new era of technology between 1977 and 1995, their interests, backgrounds and aspirations span well beyond what’s listed on their Facebook pages. This generation’s digital tendencies, however, means that marketers and brands need to step up their games in order to keep up and engage with them.

And these 18 to 36-year-olds are worth the effort. Why? Because they are 77 million strong in the U.S.—on par with Baby Boomers—and make up 24 percent of the country’s population. And while many are still climbing the income ladder, this group’s size and age range highlights its long-term purchase power.

Join us as we uncover what makes this expressive generation more 'elusive' than ever and discuss strategies for aligning your marketing efforts to stay on their radar.

Speakers:
  • Beth Brady, President, Nielsen Segmentation & Local Market Solutions
  • Michael Mancini, VP Thought Leadership, Nielsen Segmentation & Local Market Solutions
Formats Available: Webinar
Original Webinar Date: March 25, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO Millennials: Breaking the Myths of this No Strings Attached Generation
Collapse How to Create Impactful TV Ads
Today's consumers are bombarded with more information than ever before — consuming almost 62 hours of content each week across TV, radio, online and mobile. Television advertisers are challenged to produce memorable advertising that will positively impact buyers’ purchase decisions.
Join us and learn key insights drawn from Nielsen TV Brand Effect’s vast database of "naturally occurring experiments" on how to create highly memorable and well branded ads that will achieve world class in-market performance.

Topics include:
•    Comprehensive assessment of in-market, sustained ad resonance.
•    Creative best practices for developing highly memorable television advertising.
•    Illustrative examples of ads that effectively put these best practices to work.

Speaker:

David Brandt, EVP, Ad Effectiveness, Client Service, Nielsen

Formats Available: Streaming
Original Webinar Date: March 12, 2014
On-Demand Release Date: Available Now
MORE INFOMORE INFO How to Create Impactful TV Ads